Finding the perfect fragrance can bring you into the moment and remind you of who you are and what you love,” says Sarah Horowitz-Thran, founder of Sarah Horowitz Parfums.
Sarah began designing fragrances in the late 1980’s as a freshman at Emerson College. She stumbled upon an off-beat, apothecary-style perfumery on Boston’s famed Newbury St. Fueled by an intuitive knack for perfumery and the conviction that fragrance is a vehicle for self-expression; Sarah would work one-on-one with clients for hours to design their perfect customized scent. She called this process The Fragrance Journey. In 1994, Sarah, packed up her perfume oils and moved to Los Angeles where she founded Creative Scentualization, which later gave birth to Sarah Horowitz Parfums. Soon, she was attracting a steady underground following of discerning clients with varied backgrounds.
Sarah’s intuitive, non-formulaic approach to fragrance development makes her sought after both by individuals as well as niche and emerging brands which tap Sarah Horowitz Parfums to create both statement-making perfumes and home fragrances that are truly one-of-a-kind, all the while striking a balance of entrepreneurship with her equally important role as a wife and mother.
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